Residual Records
- Logo sketches. Nothing really came of anything here.
Project: Logotype
Residual Records' owner Austen Murray had a pretty strong idea for the logo he wanted, which was back to back R's. I felt the idea was strong, but too obvious and through a series of proposals I tried to change his mind, and my own thinking to produce something better. Something that was unique and meant more than basic initials.
First I "sketched" various logos in black and white. Had some ideas about the back to back R's forming a record, but it didn't work out, really.
- Cleaner..what you'd expect a record label logo to look like.
As things progressed I tried assigning a color to the process. I also went with a cleaner, more classic look to the logo. This is more in line with my personal design taste. These looked cleaner, felt more on-track and got good responses from colleagues, but they didn't seem to have enough "Flavor" for a predominantly hip-hop record label.
My final idea came from playing with incorporating the circular "record" shape into the letter R. This worked pretty well, and gave an anthropomorphic appearance of a person with headphones facing right. To emphasize this I included an upright rectangle that, I think, reads like headphones, a record tonearm, and a radio antenna, all within the letter R. The word balloon below is used to emphasize the anthropomorphic aspect of the design.
- Final Logo
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What is This?
My name is Josh Divine, and I am the man behind Program2 Illustration and Design. Here, I'm going through my process for my own benefit, for my clients, and for the benefit of other designers. I am too humble to suggest that anyone could learn anything from me, but I'm keeping my fingers crossed.
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